Designing experiences

In October and November 2021, I designed and led two workshops that allowed me to put principles developed in my PhD research into practice and test their validity and transferability. The outcome of these workshops will contribute further insights to the PhD. The first workshop took place on 26th and 27th of October in Pamplona, Spain, at the University of Navarra with students from the BA Service Design students. The second workshop took place online on 20th of October and on 3rd of November, a collaboration between students from the BA Interior Design at Politecnico di Milano and students from the BA (Hons) Design for Branded Spaces at London College of Communication, University of the Arts London.

I would like to thank the students at Navarra, PoliMI and LCC for their valued contribution and amazing designs. I would also like to thank Aitor Alicu and Alicia Fernandez Barranco at University of Navarra, as well as Alessandr Biemonti, Silvia Maria Gramegna and Lorenzo Fossi at Politecnico di Milana for their support and warm welcome.

In these workshops students were introduced to principles of sensory ecology exploring the correlation between sensing and emotions in the context of place attachment and wellbeing. The objective was to design experiences that enabled people to develop positive emotional connections towards their environment. The principles explored in these workshops are discussed in a paper published in 2020. The paper titled “Inhabiting the Public Interior. An Exploration into the Critical Role of Personalisation in Imparting Quality to Public Life” is discussed in a previous post titled ‘Inhabiting the Public Interior’.

Mallgrave, H. F. (2018) From Object to Experience. The New Culture of Architectural Design. London: Bloomsbury Visual Arts.
Caan, S. (2011) Rethinking Design and Interiors – Human Beings and the Built Environment. London: Laurence King.

Designing experiences – University of Navarra, BA Service Design.

The activity took place on the site of the University of Navarra Museum designed by architect Rafael Moneo. First, students were invited to re-consider the museum as a public interior and were provided with tools to document and map sensory phenomena (sight, touch, smell, hearing, kinaesthesia). They were then tasked to design interventions that would entice visitors on a journey through the interior and enrich their experience of Museum.

Students from the BA Service Design course working on the site of the Museum.
Students from the BA Service Design course working in their studio.
Students from the BA Service Design course working in their studio.

Designing experiences – Politecnico di Milano, BA Interior Design and London College of Communication, BA (Hons) Design for Branded Spaces.

The activity took place online using Miro as a platform for students to collaborate (a fantastic platform for individual and group work). First students learned about the primacy of sensing and the types of emotional qualities people may experience in the built environment. They were then tasked to design a temporary public space or pavilion where people could define personal and group territories while still maintaining positive sensory connections with the collective environment.

Online interactive studio space (Miro).
Sensory map – Sample work from the collaboration between BA Interior Design and BA Design for Branded Spaces students.
Sensory map – Sample work from the collaboration between BA Interior Design and BA Design for Branded Spaces students.

These activities draw on phenomenological and ecological theoretical principles. Here, phenomenology is presented as the study of experience from the first-person perspective to foreground the primacy of embodied perception. The ecological perspective explores the relationship between living organisms (people) and their environment (the build environment). Phenomenology and ecology bring the perceptual and the relational together to become phenomenological ecology, a principles coined by Mark Reigner (1993, p.181) and discussed by David Seamon (1993, p. 16) in the book ‘Dwelling, Seeing, and Designing. Toward a Phenomenological Ecology’.

References

Reigner, M. (1993) ‘Toward a Holistic Understanding of Place: Reading the Landscape through its Flora and Fauna’, in Seamon, D. (ed.) Dwelling, Seeing and Designing. Toward a Phenomenological Ecology. Albany, USA: State University of New York.

Seamon, D. (ed.) (1993) Dwelling, Seeing and Designing. Toward a Phenomenological Ecology. New York: State University of New York Press.

Phenomenological mapping

In my research and PhD, I use phenomenological maps to represent my experience of environments. The map is a representation of the perceived environmental experience and of emotional qualities projected onto the environment.

Phenomenological map – Royal Festival Hall level 2 – 2018

Drawing on Dretske’s (2003) representational theory of experience, exploring the process of interpretation of the representational vehicle into representational content can help understand what is significant to the individual and convey what is perceived through direct experiences in the present. However, to understand what remains with the individual from the experience and potentially, what can consolidate the emotional connection to place, the mapping process turns to the concept of mental images. Cope (2019) provides a useful summary of the distinction between perceptions and mental images. He explains that perceptions are embodied, in the present, they can include abundant details and the subject finds meanings and recognition through direct experiences of the environment. Mental images on the other hand are re-lived in the mind, they are of the past and selective, only retaining information that is significant for the individual. This suggests that significant phenomena can be retained as mental images.

Malnar and Vodvarka (1992, p. 232) draw on the work of Arnheim to explain that “one’s percepts typically concerns the autonomous existence of objects as they form in the mind from many individual impressions, particularly as one approaches or passes through a building. And he notes that our end image of an object (or building, as one sort of object) is thus the result of our spontaneous integration of these multiple visual projection into a total perceptual image. Arnheim theory has three important aspects: first, a comprehensive perceptual image of a building develops as a purely perceptual process; second, this image must incorporate the sensations generated in the viewer by the building as it is experienced sequentially; and third, a building exists both as a spatial event outside the temporal dimension and as an event unfolding. […] The third point is critical in Arnheim’s argument, as it implies several conditions unique to architecture. First, that the viewer’s experience of the building is participatory; second, that the appearance of individual components of the building come from the intended order of view; and third that the order of view makes senses only in terms of the physical structure of the building. It’s enduring nature”

Phenomenological map – More London Estate – 2014

Therefore, unlike architectural floor plans, phenomenological maps are not representations of a unique space but an amalgamation of different situations that occurred over time and from which mental images have been retained, creating a connection between the individual and the environment.

The fluid aesthetic of the map draws on the “stream of consciousness” concept developed by the psychologist William James (Sennet 2019, p. 175). Sennet explains that “[a] stream flows: thinking, feeling, dwelling is never static.” Thus, the stream of consciousness in in constant flux, whether the body is static, as in the context of vantage points, or actually moving through the interior. Philosopher Mark Johnson (2007, p. 50) explains that “if you are moving forward in a linear fashion, you experience a visual “flow” that emerges from a horizontal focal point and streams toward you, and then envelops and flows past you.

Phenomenological map – Elephant park London – 2017

Map organisational principles

The organisation of the content and design of the map draws on Kaplan and Kaplan’s (1981) mental map functional properties. They propose that to be useful the construction of the map should follow specific functional properties, described below.

CONTENT DESIGN

Generality: the map extracts similarities and ignores unique situations in phenomena.

Simplicity: unnecessary information is discarded.

Economy: the map simplifies and codes the information for speedy and reliable access

Essence: critical stereotypical information is retained.

Connectedness: the map uses symbols to identify known points and establish connections for the map to read as continuous.

Directness: experiences are arranged into categories.

Unity: a clear organisation of information against its background.

References

Cope, W. (2019) Perceptual Images and Mental Images: University of Illinois at Urbana-Champaign. Available at: https://www.coursera.org/lecture/multimodal-literacies/11-3-perceptual-images-and-mental-images-H08eo (Accessed: 23 March 2019).

Dretske, F. (2003) ‘Experience as representation’, Philosophical Issues, 13(Philosophy of Mind), pp. 67-82

Johnson, M. (2007) The Meaning of the Body. Aesthetics of Human Understanding. Chicago & London: The University of Chicago Press.

Kaplan, S. and Kaplan, R. (1981) Cognition and Environment: Functioning in an Uncertain World. Ann Arbor, Michigan: Ulrich’s Books.

Malnar, J. M. and Vodvarka, F. (1992) The Interior Dimension. A Theoretical Approach to Enclosed Space. New York: John Wiley & Sons.

Sennett, R. (2019) Building and Dwelling. Ethics for the City. London: Penguin.

A phenomenological journey into Peter Zumthor’s Serpentine pavilion

This case study is presented as a phenomenological account of first-person embodied experiences of Peter Zumthor’s 2011 Serpentine Pavilion in London. This account was first written in 2011 as a direct experience and revisited as a remembered experience, darwing on the power of mental images.

Frances Downing (1994, cited in Malnar and Vodvarka, 2004, p. 22) helps bring precision to the principles defining mental images:

Mental images are an active, vital repository of information gathered through sensual experience – through sight, sound, smell, touch and taste. […] [A mental image] does not include all the environmental information contained in a particular place or event experience. Instead, the mental image presents a version of experience that is most important to the individual or situation at a particular moment in time.

Zumthor is known for his striking integration of sensory qualities in the design of his buildings (Ursprung 2014) and I had the opportunity to visit his London Serpentine Pavilion twice. The first time the weather was bright and relatively sunny while the second time, it was raining abundantly. The weather is mentioned here because it had a significant impact on sensory variability in the pavilion due to its design. According to Kellert (2008) sensory variability, the level of variation in sensory phenomena such as light, sound, touch and smell in an environment, impacts on human satisfaction and wellbeing and as such, can impact on people’s ability to develop intimate connections with their surroundings.

In the first instance, my experience of the corridor as I entered the building was especially powerful. Inside, intimate proportions, the modulated light, the mellow darkness and relative quietness provided a welcome refuge from the vastness and brightness of Hyde Park as well as the noise of traffic nearby. Robinson (2015, p. 57) highlights the significance of surface materials in Zumthor’s pavilion design. She explains how he seduced visitors by coating the burlap walls in black paste to introduce texture and micro-shadows to deepen the darkness of the interior (Figure 1). She doesn’t write about the smell but through my own experience, I know that a faint but comforting smell emanated from the walls. Upon entering the corridor, my body attuned to its environment, ‘[t]here was no need to hurry, no urge to move on’ (2014, p. 39). I felt an embodied connection with the environment.  Zumthor had designed the outside of the pavilion as a simple black rectangular box hiding the inside so the experience was serendipitous. By including an opportunity for an unexpected phenomenon with special qualities to occur, Zumthor created a significant and memorable experience whose image still resonates with me today.

Figure 1: surface material and light qualities.

The corridor entirely surrounded the interior and the thresholds, from the outside into the corridor and from the corridor into the core of the interior, were cleverly staggered. This design feature protected the intimacy of the interior by providing a refuge from the more chaotic reality of the outside world. Covatta (2017) equates this form of intimacy to mental wellness and the interior, a simple cloister-like space with a rectangular garden of wild flowers as a central focal point, did present a peaceful and restful outlook. The experience was pleasant. The edges of the space were lined with benches integrated into the architecture, as well as tables and chairs inviting people to pause. Tuan (1977, p. 138) identifies pause as one of the conditions necessary for individuals to experience a sense of place. He writes that ‘[p]lace is a pause in movement. Animals, including human beings, pause at a locality because it satisfies certain biological needs. The pause makes it possible for a locality to become a centre of felt values.’ The ability to pause can thus be an opportunity for individuals to attune to their surroundings.

Beyond the biological need to rest, people tend to prefer secure and protected settings (Kellert et al. 2008, p. 13) and the recessed sitting area nested against the wall and protected by a short overhanging roof presented a nested opportunity for private positions from which to enjoy the garden. Bachelard (1958) relates the nest to the concept of inhabiting, linking the ability to withdraw into one’s intimate territory to pleasure, while Nakamura (2010) adds sensory precision to the concept of pleasure by explaining that, due to their intimate size, nests minimise distances and maximise opportunities for bodily contact with space through an active relationship between the structure of the space and the body.

Aside from its role as a natural focal point, the variety of plants, their colours and complexity of details contrasted with the simplicity of the architectural forms and materiality. This complexity also contrasted with the view to the sky above. Although the design of the pavilion eliminated all connections to the outside and people could seek protection under the overhanging roof, the garden remained open to the sky with the top of the trees in the park still visible. This feature provided a distinctive and enticing, even poetic, mental connection to the outside.

The edges of the space were busy, occupied by people, adults and children sitting on the furniture provided, some chatting, some eating, a few people reading, some simply resting while others strolled around the garden. All seemingly relaxed and enjoying the space (Figure 2). Following the more contemplative experience of the corridor I began to attune to the more convivial mood of the garden. Mallgrave (2015, p. 6) explains that the recently discovered mirror mechanism underpins human empathy and is the reason why we can easily share emotions with others. As such, the sight of people relaxing can have a positive effect on the mood of others as it did on mine.

Figure 2: interior and garden at the centre.

During the second visit, the interior of the pavilion was almost empty and thus quieter because it was raining. While previously people dominated the experience of the space, this time I became immersed into the experience of the Summer rain falling onto the garden through the open roof, watching, listening to, touching and even smelling its humidity. Drops of water fell heavily onto the edges of the metal tables, creating a rhythmic sound pattern and visual liquid explosions (Figure 3). Even though it was raining, the overhanging roof offered protection and the experience was comfortable and relaxing. With little disruption, my mood was contemplative. During the previous visit, my body had attuned to the environment in the corridor however, while previously it felt like a sudden unexpected force, this time it occurred more gradually, as if my body was slowly easing into the atmosphere of the space. I tried to capture these experiences in a phenomenological map (Figure 4).

Figure 3: interior and garden in the rain.
Figure 4: phenomenological map of first person embodied experiences.

Even though the pavilion was temporary its design as a refuge, the choice of materials, the garden, the visual connection to the park and the thoughtful integration of natural elements, grounded the interior and gave it a natural relational presence. It felt authentic. Interior designer Mary-Anne Beecher  (2008) expresses a link between authenticity and atmosphere. She argues that for a place to cultivate atmosphere, the setting requires an authentic and meaningful contextual grounding. Moreover, despite knowing that it was a temporary space, the environment also exuded continuity, projecting a temporal connection between past, present and future. Till (2013: 95)  refers to it as ‘thick time’, when ‘[in] its connectedness, time places architecture in a dynamic continuity, aware of the past, projecting into the future.’ In this instance, a sense of continuity emerged from the surface materials such as the worn patina of the burlap walls and aged timber whose slight imperfections could be imagined as a reference to past occupancy, while the cloister like design also seemed to reference a historical architectural context. Although the black box of the exterior felt incongruous in Hyde Park, once inside, it felt that the interior had always been there.

Bibliography

Bachelard, G. (1958) The Poetics of Space. Boston: Beacon Press.

Beecher, M. A. (2008) ‘Regionalism and the Room of John Yeon’s Watzek House.’, Interior Atmospheres. Architectural Design., pp. 54-59.

Covatta, A. (2017) ‘Density and Intimacy in Public Space. A case study of Jimbocho, Tokyo’s book town.’, Journal of Urban Design and Mental Health, 3(5).

Downing, F. (1994) ‘Memory and the Making of Places’, in Franck, K.A. & Schneekloth, L.H. (eds.) Ordering Space: Types in architecture and Design. New York: Van Nostrand Reinhold, pp. 233-235.

Kellert, S. R., Heerwagen, J. H. and Mador, M. L. (eds.) (2008) Biophilic Design. The Theory, Science, and Practice of Bringing Buildings to Life. Hoboken, New Jersey: John Wiley & Sons.

Mallgrave, H. F. (2015) Architecture and Empathy. Espoo, Finland: Tapio Wikkala-Rut Bryk Foundation.

Malnar J. M., Vodvarka K. (2004) Sensory Design, Minneapolis, Minn.: University of Minnesota Press.

Nakamura, H. (2010) Microscopic Designing Methodology. Tokyo: Japan: INAX Publishing.

Robinson, S. (2015) ‘Boundaries of Skin: John Dewey, Didier Anzieu and Architectural Possibility’, in Tidwell, P. (ed.) Architecture and Empathy. Espoo, Finland: Tapio Wirkkala-Rut Bryk Foundation.

Till, J. (2013) Architecture Depends. Cambridge, Massachusetts and London, England: The MIT Press.

Tuan, Y. F. (1977) Space and Place. The Perspective of Experience. Minneapolis and London: University of Minnesota Press.

Ursprung, P. (2014) ‘Presence: The Light Touch of Architecture.’, in Wilson, V. & Neville, T. (eds.) Sensing Spaces: Architecture Reimagined. London: royal Academy of Arts.